Services

Primary Market Research

We gather primary data or information through qualitative research methods as well as quantitative research methods.

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Advanced Analytics

Prastut offers a suite of traditional and digital analytics solutions to generate superior business insights. Prastut offers a suite of traditional and digital analytics solutions to generate superior business insights.

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Business Advisory

Prastut Business Advisory services are a result of years of experience and primary interactions with over one million respondents belonging to diverse ethnicities, demographics, and geographies.

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Market Intelligence

Our customer intelligence analysis helps you engage with the right customers at the right time to generate the collective wisdom you need to grow your business.

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Communities Panel

Prastut has built a robust panel of 1 million + SEC A and B customers across different metros, Tier I, Tier-II and Tier III cities and Rural markets.

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Mobile Market Research

Smart phones and tablets is a blizzard that has taken over the globe. These devices have been the life line during pandemic and also prior to the pandemic consumers were using them for many applications, including market research...

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Data Collection Methodologies

 
 

Quantitative Research

  • Face-To-Face Interviews Using Structured Questionnaire

  • Online Surveys using Structured Questionnaire

  • Mobile Surveys using Structured Questionnaire

  • Short Pulse Surveys

Qualitative Research

  • In-Depth Interviews

  • Focus group discussions

  • Diads/ Triads

  • Ethnographic Studies

  • Central Location Tests

  • Projective Techniques

Market Intelligence

  • Industry Scan

  • Market Visits

  • Market/Channel Scan

Business Advisory

  • Brand and Strategy Workshops

  • Customer Journey Mapping Workshops

Skill Development and Training for Field Interviewers

 

The team is provided technical training and skills to conduct the project with the ethos and sensitivity needed to undertake the responsibility of the research objectives.



Standard and comprehensive project training is provided, this includes:

  • An introduction of the brand and its product/services

  • About the project/activity

  • Professional Ethics

  • Sensitivity towards respondents

  • Roles & responsibilities

  • Research Objectives

  • Mock Drills

A Field Note is prepared for every project, as a guiding document for asking important questions/scales and other FAQs.