Advanced Analytics

Prastut offers a suite of traditional and digital analytics solutions to generate superior business insights.

Our analytics solutions enable companies to sharply understand consumer preferences and consumption patterns enabling more effective customer engagement across touch points.

Big Data Analytics

With the availability of big data sets, companies can now look at consumer data available with them to draw valuable insights. This is possible through the usage of technology and advanced statistical principles that are combined with deep consumer behaviour understanding to draw the relationships between human logic and human emotion and come up with winning solutions to gain more mind share.
Prastut provides analytical solutions for specific business problems that drive value in strategic areas of business and result in a bottom-line impact.
An array of analytical and data visualisation tools (SAS, SPSS, R Programming) and models are used to analyse actual output beyond the boundaries of existing industry practices and client mindsets, at the same time ensuring that the solution suggested is commercially viable and competitive.

Traditional Bivariate and Multivariate Analysis

Prastut offers traditional analytics on primary data gathered from the consumer/markets to discover patterns and relationships within data for sharper consumer segmentation, customer profiling, and trade-off led product development

Some of the techniques used are:

  • Factor Analysis
  • Cluster Analysis
  • Time Series Analysis
  • Linear Regression Analysis
  • Correspondence Analysis
  • Key Driver Analysis
Interactive Dashboards

Prastut believes in clear presentation of the market research findings through interactive dash boards. Our dash boards are visually appealing and comprehensive. Research results can be sliced and diced across demographic, geographic and other segmentation parameters.

Clients find our dashboards empowering and easy to use. Some of our popular dashboards prepared for Tracking Studies are:

  • Customer Satisfaction and NPS Dashboard
  • Brand Health and Image Dashboard
  • Communications Effectiveness Dashboard
Social Media Analytics

A greater granularity into relevant consumer behavior is provided by combining internal and external data as well as structured and unstructured data. The analytics allow marketers to identify sentiment and trends in order to better meet their customer’s needs.

Social Media Analytics offered by Prastut include:

  • Social Media Listening
  • Mining Consumer Conversations
  • Deriving Brand Association Maps