Quantitative Research

We gather primary data or information through qualitative research methods as well as quantitative research methods.

We offer an array of effective, customizable techniques for traditional and online research; qualitative, quantitative, mobile and community-based research – all scalable to meet your unique research needs.

We are an end to end research solutions provider, from research inception to data analysis, report and presentation.

Our quantitative research is designed to effectively handle your complex projects and strategic studies.

At Prastut, we believe that inspiring quantitative research makes the difference between fundamental understanding and unlocking real business growth.

Our multi-method, behavior-focused approaches give tangible direction to create change in the marketplace.

We excel in the quantitative studies with proficiency and experience ranging from:

  • Brand Track, Brand Perception, Brand Health Monitor, Brand Matrix, Brand Pathway, Brand Performance, Brand Strategy

  • Brand Equity Index

  • CSAT and NPS Tracking

  • Consumer U & A, Buyer Behaviour

  • Consumer Segmentation based on Attitudes, Beliefs, Psychographics

  • Empathy, Persuasion, Intent, and Comprehension (EPIC Model) for communication testing

  • Price Tracking, Obtaining the just right price using different pricing scales

  • Product Development, Concept Development, and testing

  • Packaging Testing, Taste Testing

  • Shopper Insights, profiling using retail intercepts

  • Branding and Nomenclature Research

  • Product features trade off Using conjoint analysis

Qualitative Research

We Strategize, Innovate and experiment to give you the optimal solution

  • Exploratory research with End Consumers, Market Visits

  • Concept Testing and Development

  • Shopper Insights

  • Product Testing and Development

  • Customer Journey Mapping

  • Brand Work Shops

  • Brand Positioning, Perception, Archetype

  • Industry Insights

  • Competitive Intelligence

  • Customer Profiling based on Projective techniques – Story Telling, Gamification