Our Team
Team Prastut is a mix of extremely ambitious minds driving informed decisions across global enterprises.
We derive our energy from helping the world's leading brands to transform their vision into reality.
We believe in hiring the best talent and have over the years built a committed team with diverse backgrounds be it academics, lifestyle, beliefs, and experience.
With exceptional credentials and a collaborative working environment sans inhibition and fear, our team delivers on its commitments.
Our clients rely on our inherent curiousity, burning passion and hands on approach to bring out a great collaborative effort among both teams.
Sangeeta Agrawal
Founder and Research Director
The company was founded in 1998 and is headed by Sangeeta Agrawal: (Founder Director) IIM-Ahmedabad.
Sangeeta is a business focused professional, having extensive experience in market research, consulting and academia. Her professional career spans across 30-plus years of experience in market and consumer research, business intelligence, market entry strategy and business performance turnaround.
She uses her critical thinking, data crunching and advance research capabilities to correlate key data and insights from the consumer and market trends with the larger picture for the industry/business to derive new segments and opportunities for business growth. Her strengths include breaking down complex problems into simple, measurable solutions, building things from scratch and growing them into profitability, ethical leadership, strategic vision and a razor sharp focus on the constantly shifting market research industry.
As a business leader she is at the forefront to use the latest state-of-the-art technology tools for more efficient working of the business. This has involved visioning, planning, building and mentoring teams and thought leadership.
Her mantra for success:
The Devil Lies in the Details.
Sangeeta is a published author with two books - "Real Time Strategic Management" in April 1996 by Global Business Press and "Marketing Research-Concept and Cases" in November 1994 by Global Business Press and also numerous white papers.
She is also an avid reader of articles, research papers and blogs on economics, changing consumer behaviors, ethnicities and market responses. She practices work life balance through deep interest in Indian religious scriptures, shlokas, mindfulness and yoga.
BINAY SINGH
Chief Research Officer
"Never dream for success just work for it." With the virtue of working hard and walking with the team together to achieve the success, Binay has astutely handled mega research projects in the field of Real Estate, Infrastructure and Education in last 13 years.
Binay is any client’s dream, he is ever ready to respond to client queries, hand-hold clients through the research explain them about the field realities and bring forth amazing insights through his grass root level involvement with every project. He has led and delivered a very challenging nationwide primary research covering more than one lakh households to the utmost satisfaction of the client. Binay is connected with the Operations teams, Data teams and Top Management to cohesively integrate and deliver projects to the client’s delight. His passion for market research leaves him little time for other pursuits.
BARABABU SINGH
National Field Manager
The art of communication is the language of leadership. Barababu Singh, a dignified personality coupled with an amicable nature, has given his 30+ years’ experience in handling all ground level field work in the remotest villages across all States in India.
He brings the research alive with his avid interactions and keen observations across research locations. He has a knack for dealing with multiple project teams with ease and coming up with the best from them. Barababu has travelled the length and breadth of the country and is familiar with every street, mountain and river he has visited. He is a live Google map for the team. He is able to strike a chord with the project respondents who instantly warm upto his extremely engaging stories. All research studies in Prastut have an element of Barababu that makes them truly rustic and realistic. Barababu’s greatest passion is traveling to new places and imbibing new cultures and cuisines.
VIJENDRA PRASAD
Manager Operations
Staying calm at the time of pressure is not every one’s cup of tea it comes with the experience of life.
Vijendra Prasad, a person with dedication and jolly nature has 13 years’ experience in managing the special and strategic research projects. Vijendra’s ability to consistently deliver the best of quality has earned him lot of respect from clients and peers alike. He always amazes us with his clear thinking, quick learning, easy adaptation to new situations and resourcefulness. His expertise lies in building a network of resources for audit research and panel purposes, thinking on his feet in the middle of a difficult situation and being detail conscious. Vijendra is also a skilled qualitative moderator for trade/channel studies. Vijendra is adept with technology, he is constantly using new platforms to reach out to respondents to get their maximum engagement in audit and social projects.
JAIPRAKASH YADAV
Manager Data Operations
"Productivity is never an accident it is always the result of a commitment to excellence, intelligence planning and focused effort."
Jaiprakash is a master of handling all Prastut resources available with him. He facilitates the smooth functioning of the office and our projects. He handles his all responsibilities with self-assurance and confidence. His enormous experience and humanitarian approach is a source of great motivation to the team. Jaiprakash manages the Prastut team of analysts, researchers and field investigators and support staff. He is constantly on call with Prastut’s 100+ regional associates spread across all major cities in India and other vendors used for variety of research needs. He is the vital link between the Operations Teams and the On-Ground teams in terms of making travel and logistics arrangements and providing tools like cameras, recorders, laptops for conducting of the projects seamlessly. Fondly addressed as Jaypee, he is an avid gardener and nature-lover.
TRIPATI SHARMA
New Services Head
Tripati has an innate ability to motivate everyone with her Never-Say-Die Attitude. Tripati is at the helm of offline and online research studies conducted at Prastut.
She conducts specialised and targeted research on behalf of the client and produces a final analysis of key findings. She has 12 years of experience in Market research across all the processes. A good understanding of statistics and data collection processes has equipped her to understand the market and consumer behaviour patterns deeply. Tripati has delivered impactful research studies for all consumer segments of the Indian social fabric – from the Global Jet Set to the Deprived. With her amazing journey of 5 years in the organization she has the ability to direct individual accomplishments towards organizational objectives. She is inquisitive about customer’s behavior and expert in the client handling with patience. She also contributes in query resolving and managing new projects. She a voracious thinker, continuously experiments with tools and techniques and is constantly excited about new projects.
APRAJITA RASTOGI
Senior Project Manager
Aprajita is a generalist, she is able to lead all phases of any project. She is an astute project manager, leads Customer Satisfaction and NPS studies at Prastut, manages the In-House research team, external vendors for app development and other technology requirements. She has good experience across multi-method studies.
She utilizes her project management skills to conduct large-scale research projects. She facilitates the smooth running of the research projects right from commissioning to final deliverables. Her spirited nature ensures she always gets the best for our clients. Teamwork is the ability to work together towards common vision. With her amazing journey of 8 years in the research field she has the ability to direct individual accomplishments towards organizational objectives. She is inquisitive about customer’s behavior and expert in the client handling with patience. She also contributes in query resolving and managing new projects. She is a Go-Getter, Enterprising, Never –Takes-Her-Eyes -Off the Big Picture and last but not the least is an Enviable and Stylish Fashionista.
AYUSHI SHARMA
Research Executive
Sincerity gives wings to power. An earnest learner and a good listener, Ayushi with her charismatic nature and is always excited about communication with new people. She enjoys her work and never gives up in difficult situations.
Ayushi is the epitome of dedication with her relentless endeavor to reach out to respondents and patiently take them through the most difficult of interviews.
VINDITA
Research Executive
Dreams and dedication is a powerful combination. Vindita is a professional in telephonic communication for primary research. She contributes her amazing skills towards the challenging CATI projects. Each interaction is a new story for her to delve deeper and obtain the insights. Her sweet voice brings a harmonious reprieve from the daily humdrum of research.
Vindita is highly adaptive to any research situation, a quick learner and a dependable team player.
SANDEEP TANWAR
IT and Systems Maintenence
No beauty shines brighter than that of a good heart. In fact, Sandeep manages the heart of Prastut, that is, the data collected for all the projects.
He also looks after the computer hardware and provides technical assistance. He is soft spoken with an endearing quality. He is in the forefront for making all festivities in the office grand and joyful.
